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Welcome the World, with Visit Harrogate

Welcome the World, with Visit Harrogate

In Industry

One of the biggest sporting events of the year is coming, and in just 40 days Harrogate will welcome the World.

There are a number of ways tourism facing businesses can get involved or engage with visitors to the UCI Road World Championships in September, and we are working to ensure visitors are in contact with local businesses throughout their stay.  The activity being organised by Visit Harrogate is Free of Charge to businesses in the Harrogate District.

Please review the section[s] below that apply to you.  


We know the rumour that Harrogate is full is not true, and we are working to connect prospective visitors and spectators to the event with the remaining room stock.  There are several reasons visitors may not be finding the remaining rooms. 

It maybe that you use a channel manager that can be integrated to the Visit Harrogate site, it maybe you do not use online booking, or that minimum stays or changeover day limitations are preventing your availability from matching user enquiries.  For event specific surges such as the World Champs dates become the dominant factor, but often visitors are willing to adapt their plans if they know there is accommodation available.

What we are doing

To help with this, the Visitor Information Centre in Harrogate is maintaining an availability list that covers the championships to allow one stop access for visitors. 

While we may give some extra focus to Visit Harrogate partners, this service is free for all accommodation in and around the Harrogate District.  You can contact the Harrogate Visitor Information Centre via their page on this site.

This service will also be used by the event organisers and signposted by the official event website, so please do get in touch to be included.

Bars and pubs, pop up venues and other ‘special event organisers’

Visit Harrogate is compiling the official 'fringe' event database that will help visitors get a taste of the real Harrogate.  This will utilise our existing events functionality with specially curated pages to help visitors find both what they are looking for, but also be inspired with great things to do.

We are taking a very flexible approach to what counts as an event for this time, and it can be almost anything that is not ‘Business as Usual’.

How to take advantage

If you are organising a week of guest beers, themed live music etc this would be a great thing to add as a weeklong event. 

If you have some special nights where you are doing something more bespoke (Cycling quiz, Pizza Night, Talk by a special guest), this should be added as a separate event. 

We would also include live screening of the races and anticipate makings this a dedicated page on our site.

Add your World Championships events for free, via our UCI events webform.

If you would like to get a bit more advice about how to best represent what you are doing for the championships please do get in touch.  If you would like to get involved and would like some suggestions, we can help with that too.

Shops, services, accommodation restaurants


We’ve been asked frequently if businesses are planning to, or should make special offers during the races.  Having discussed with many of our partners we think there is no need and that a better use of resourses would be to enhance your existing offer.  This will also allow you to be part of our event activity, detailed above.

However we are encouraging businesses to consider giving out tokens/vouchers for offers that would commence on the 1st October, and be active for a period of time into the following year.  We recommend up to a year.  This will allow you to encourage, track and engage with return visitors, and to do so in a way that does not require a more complicated data capture exercise at the time of the races. 

You can always carry out such activity after the race when codes/vouchers/tokens are redeemed, which would spread the load of that work, and allow a more personal engagement with your customers.

Useful Links

Day by Day Road Closures

Get in Touch

We are focusing our activities on the areas that will have the largest benefit, but welcome the chance to hear your thoughts of what we might be able to do, and will offer support where we can to any collaborative projects you may be developing.

You can get involved and use the Harrogate Welcomes the World logos to promote your events and there are Boroughbridge, Knaresborough, Masham, Pateley Bridge and Ripon versions as well.  More info and downloads here.



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