The Yorkshire Agricultural Society launch 'Farm to Fork'
The Farm To Fork campaign from the Yorkshire Agricultural Society celebrates and highlights the crucial role farmers are playing to keep the nation fed at this challenging time.
Farm To Fork is a new social media-led initiative promoting the region’s agricultural sector. It champions individual farmers and farm retail business across Yorkshire at a time when the nation is relying on a seamless supply chain to continually restock shop shelves.
Work on farms becomes much busier during the springtime, it is peak lambing season and the more settled weather means farmers spend hours in tractor cabs sowing fields with crops. The campaign highlights this exhaustive workload in what is a fresh attempt to explain to the public where and how the food we all rely on is being produced in Yorkshire.
It also raises awareness of the innovative ways in which farm shops are safely meeting social distancing rules to remain open. By doing so, it highlights opportunities for the public to access a ready supply of high-quality, fresh British food from local outlets that they may not have used regularly before or even considered as alternatives to supermarkets.
The farm retail sector has been quick to respond to new government rules. Fodder at the Great Yorkshire Showground has closed its café but the farm shop remains open to a limited number of shoppers at any one time. It is also offering food parcel collections, as well as home deliveries to those who are self-isolating.
Members of the farming community across Yorkshire are invited to support the campaign by submitting a simple photograph or video of themselves in action, whether on the farm or in their farm shop. They are also asked to offer a short explanation of what they are doing to produce food or make it available to the public.
Whether it is sowing crops, lambing or offering home deliveries or takeaway orders from farm shops, the Yorkshire Agricultural Society wants to champion the sector. To contribute to the Farm To Fork campaign, email your submissions to firstname.lastname@example.org.
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