Harrogate gets top marks!

16th June 2015

Categories: News

Harrogate outperforms England average as a tourism and leisure destination

Harrogate’s popularity as a tourism and leisure destination exceeds the England average in several key areas including its town centre, independent shops, quality of food and drink and its clean environment. 

James Berresford, CEO of Visit England - which champions England’s vibrant tourism offering to boost employment prospects and local prosperity - presented the findings to members of Visit Harrogate, the Harrogate District's official destination marketing organisation which launched in July 2013.

Local hoteliers and fellow tourism businesses attended the Visit Harrogate Roadshow event to hear how international visitors spent £5.4bn in Yorkshire across 2014 – with over 5 million domestic visitors contributing more than £262m to Harrogate and District across 2011-2013.

With 85 per cent of visitors describing their stay in Harrogate as ‘excellent’ or ‘very good’, Mr Berresford stressed how achieving competitive advantage is vital in a fiercely competitive sector and places the Harrogate District in a very strong position.

He said: “Our findings emphasise time and again how visitors are seeking great experiences from great destinations. There is no room for complacency and it’s vital that tourism providers offer a ‘joined up’ destination approach which is special, unique - and different.

“With dramatic changes in demographic and technological trends, an increasing number of tourists are seeking shorter trips and securing last minute, best value deals.”

Sibh Megson, marketing manager for Visit Harrogate, added: “The upbeat presentation reinforced the district’s tremendous potential – revealing how places including the North Yorkshire Moors far exceed Visit England’s overall satisfaction ratings.

“Our overarching aim is to increase the number of visitors to the district and to encourage them to stay longer by showcasing the wealth of attractions and vibrant experiences on offer. Our collaborative approach is paying dividends and we are keen to work with even more of the area’s tourism businesses to achieve this goal.”

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